YATRA.COM DOMESTIC
Wednesday, May 20, 2009: Amadeus, a global company into technology and distribution solutions for the travel and tourism industry, has signed a major agreement with YATRA.COM DOMESTIC to distribute its hotel content on Amadeus’ Global Distribution System (GDS).
This deal will mean that, for the first time, more than 100,000 travel agencies using the Amadeus GDS will be able to offer travellers a choice of over 900 one to three-star and independent hotels in India.
On the agreement, Dhruv Shringi, co-founder and CEO, YATRA.COM DOMESTIC, said, “This milestone agreement will help our hotel partners to sell their rooms globally through another channel – the GDS with its unparalleled reach. YATRA.COM DOMESTIC have chosen Amadeus as our long-term technology partner because of their cutting-edge technology and commitment to constant innovation. This new deal will strengthen our collaboration and help drive our global expansion.”
David Brett, president, Amadeus Asia Pacific, said, “Demand for mid-range and independent hotels is growing as travellers look for more budget-friendly options in today’s economic climate. This partnership with Yatra.com is therefore very timely to meet that need.”
“Since 2008 YATRA.COM DOMESTIC have seen a growing number of independent hotels and smaller chains joining Amadeus’ GDS. This demonstrates this channel’s appeal to hoteliers that are not traditionally represented by a GDS, as they recognise the value of our global reach,” Brett added.
YATRA.COM DOMESTIC has partnered with Amadeus since 2007. It currently uses the Amadeus API, a comprehensive toolkit that allows travel agencies to customise their own applications to access the full range of domestic and international airline content in Amadeus’ GDS. Yatra.com also uses Amadeus Master Pricer, an international low-fare search tool, to enable their customers to find the cheapest fares online.
Ankur Bhatia, managing director, Amadeus India, commented, “India generates the highest number of online travel bookings in Asia Pacific, as many local travellers like to look for the best deals via the Internet. However, travellers who prefer to book via a YATRA.COM DOMESTIC are also looking for more choice in hotel options. This agreement with YATRA.COM DOMESTIC will deliver more choice for travellers and help YATRA.COM DOMESTIC and its hotel partners reach out to new markets, which in turn will increase revenues for the Indian travel industry.”
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